Renaming a pendrive

Well, I did this but I got some error like as follows:

linux-5rxn:~ # e2label /dev/sdb happy218
e2label: Bad magic number in super-block while trying to open /dev/sdb
Couldn't find valid filesystem superblock.

linux-5rxn:~ # umount /dev/sdb1
linux-5rxn:~ # e2label /dev/sdb1 happy218
e2label: Bad magic number in super-block while trying to open /dev/sdb1
Couldn't find valid filesystem superblock.


I just did with both – sdb and sdb1 to make sure that it is done. Only one pendrive is inserted at the moment.

linux-5rxn:~ # lsblk
NAME   MAJ:MIN RM   SIZE RO TYPE MOUNTPOINT
sda      8:0    0 232.9G  0 disk 
├─sda1   8:1    0    23G  0 part /
├─sda2   8:2    0     5G  0 part [SWAP]
└─sda3   8:3    0 204.9G  0 part /home
sdb      8:16   1   7.6G  0 disk 
└─sdb1   8:17   1   7.6G  0 part /run/media/linuxearth/9FF1-0A93
sr0     11:0    1  1024M  0 rom 

Thanks.