Okay, so this is a fun thread for me to reply to… I guess I’m coming here with all 3 of my hats on
In chronological order, for those who don’t already know me, my various ‘hats’ I wear that are relevant to this discussion:
Hat one - I’ve been a community user and contributor to openSUSE since it’s inception in 2005. I am currently part of the teams that currently maintain both GNOME and the ‘branding’ packages in openSUSE
Hat two - I’m a member of the openSUSE Board for the last 2 years
Hat three - I’m an employee of SUSE for the last 8 months
So, I think I can speak authoritatively from a historical perspective, and accurately about the current status quo
What you see in the video, is Kenneth and Zvezdana sharing the work they’ve done, predominantly in the ‘print design’ space, making lots of nice new materials which form the goodies we now have in booth boxes for distribution at events around the world. As part of that work, they’ve put together a bunch of Guidelines which I know they hope to have online soon which explain and help people use those materials properly, and to alter/generate their own in a way that’s ‘compatible’ from a professional design perspective.
At around about the 18:30 mark, Kenneth makes it very clear this isn’t an enforced change. “The first step in the direction that we maybe want to go”. SUSE don’t work as part of openSUSE by forcing changes on the community. SUSE isn’t a Canonical or even RH-like company that has tight controls over their community distributions. SUSE very much believes that the best way for open source communities to work is by being part of that community and influencing it as peers, not as controllers/managers. When Kenneth says “that we maybe want to go”, that’s an open invitation for us (the rest of the community, ie. everyone who isn’t Kenneth) to share our opinions on where we think it ought to go. From there, I’d expect some discussion and debate would then result in a satisfactory way forward for everyone.
So, with that in mind, the specific topic of ‘the openSUSE brand’ and how it relates to the ‘SUSE’ brand, Kenneth makes it quite clear he’s not a/the person at SUSE who would make any decision about changing the brand.
In fact, as the current openSUSE logo/trademark is jointly administered between SUSE and the openSUSE Board, I would expect that any such changes wouldn’t be decided by SUSE alone, but in conjunction/agreement with the openSUSE Board (who do their best job to represent the interests of all of us that contribute to openSUSE)
The opinion Kenneth then shares about what “he” would do, is just that, his opinion. You may think it’s a valid one, you may not, but he’s entitled to his opinion as a member of this community just as any of us are.
I do not think your worry is justified just because he’s a SUSE employee, we’re all humans too 
My personal opinion (and as we’ve established, I’m also SUSE employee) is that I disagree with the idea that openSUSE should be totally rebranded (ie. Changing the name of the project, the logo, etc)
I can’t help but feel that openSUSE ‘deserves’ the use of the Geeko as much as SUSE does. It’s a big part of the openSUSE projects identity, and we’d be risking a lot if we abandoned it. But if we both want to use it (and I think it’s obvious that we do) it’s probably best to ensure we’re both using it in a way that keeps both brands looking happy & strong, for the benefit of both SUSE and openSUSE
So, in part, I do agree with Kenneth’s opinion that the current situation (the openSUSE logo using the old ‘Fifthleg’ typeface and SUSE using it’s new logo) is not ideal - from a design and marketing perspective, it is ‘weird’ to have these 2 very similar ‘brands’ (SUSE and openSUSE), who are clearly related (their names after all are SUSE and openSUSE) having a logo which is so similar, yet different.
I do agree with the argument that the ‘old’ style of the current openSUSE logo detracts from the ‘new hotness’ SUSE are trying to convey with their new logo, and I do think it’s an excuse for openSUSE to refresh it’s logo and image a little bit.
Personally (asteriks for emphasis), I’d like to remove the text from the openSUSE logo and just stick to using the geeko (maybe the new SUSE style with flat feet, maybe not). I have come to hate the old openSUSE fithleg font with a passion, and would be quite happy to throw it in the dustbin, which makes it easier to use fonts like those recommended by Kenneth and Zvezdana in conjunction with a text-free logo. I don’t think we need to have text in our logo.
Or, alternatively, I also quite like the idea of refreshing the openSUSE test to look more similar/compatible with the current SUSE logo, which I also think might be a solution to the concerns Kenneth raises
But like I said, these are my personal opinions, there’s no overarching ‘SUSE policy’ on this matter, Kenneth wasn’t trying to convey one, I’m not trying to convey one, we’re all just fellow community members sharing our opinions on how to move things forward in the best way
Hope this helps
