openSUSE - The Way Forward

Is there a design site for all the stuff mentioned in ? (If you have not watched it check it out, its interesting stuff).

In particular the artwork, design suggestions, etc. They also mention a website but the url is not provided in the description and in the presentation it is run on the local machine. And they also hinted at setting up an email to contact them but again nothing in the description.

I am a bit interested in the topic so any hints on where to look would be appreciated.

Here you go: Portal:Artwork

Enjoy :slight_smile:

Thanks I noticed that wiki page but in the presentation they mention a website that would describe all the details about the suggested changes (~21:20). Any idea where I can find that?

On Sun 22 Jun 2014 02:06:01 AM CDT, alanbortu wrote:

malcolmlewis;2650111 Wrote:
> Hi
> Here you go: ‘Portal:Artwork’ (
> Enjoy :slight_smile:

Thanks I noticed that wiki page but in the presentation they mention a
website that would describe all the details about the suggested changes
(~21:20). Any idea where I can find that?

Well all the artwork, posters etc is on github? and

Cheers Malcolm °¿° SUSE Knowledge Partner (Linux Counter #276890)
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I’ve been looking through that for a while now and cant really seem to find any of the stuff from the presentation. Most of the stuff seems to be the 13.1 or older stuff, I will keep looking but the stuff I was interested in was this proposed “rebranding” or “refreshing the branding”.

Oh and thank you for the help :):slight_smile:

The whole video is not encouraging, to say the least…

What makes you say that? As they said, its not the definite new brand for openSUSE but just some suggested guidelines that are in a very early stage. Personally I am not a fan of the Geeko they had (the mouth just looks strange).

Not speaking from the designer’s point of view, as i am not one. But from what i see, and i hope i’m wrong, as i don’t want to spread fud. But suggesting the guidelines is one thing (i was pretty excited there as i’m looking for opensuse to have a more uniformed look and feel) and the other when he was talking about rebranding and brand diluting (or however it’s spelled). What I see there is a SUSE employee (and a former Canonical employee) talking about how the similar brands aren’t a good thing, and he mentions it would be better even if opensuse was called geeko linux, f.ex. I don’t know if anyone from suse is with us here on the boards, but i felt some sort of a negative attitude towards the brand similarities. To cut things short, I got the feeling (which may be incorrect) that suse is feeling that opensuse with it’s brand is having a negative impact on suse’s corporate brand, and it would like it changed, but that they’re taking a really small step by step to ensure they don’t **** off the community, like Canonical does all the time, because they don’t soften it up first. Now he says something, beating around the bush, that he would like to rebrand the whole community project, but he never specifically states why (only the diluting aspect, which i don’t know what it is and why it damages any of the projects).
Now, it all sounds to me like he thinks it should be done the way RH did it - Red Hat vs Fedora. Distinctly different branding. But then the problem occurs because that should have been done way back on day one.
Now to make my personal point. I’m not stating anything, just expressing my interpretation and concern.

  1. I wouldn’t like opensuse to be rebranded because i’m emotionally attached to the brand and the geeko, so instead of the whole project rebranding, i’d like some kickass graphics in the guidelines provided. But that’s just me.
  2. If i’m correct about my intuition, I’d like someone from suse to step out, and say exactly why should the brand be changed. I think that if the reasons are valid, the community wouldn’t object much, and it couldn’t be perceived as suse meddling with the community. It’s in all of our best interest to suse to expand and be successful.

If it’s just my imagination working here, then I’d be more than happy for someone to say it’s a non issue, because the thing i fear the most is the slow manipulation of the community. If the terms are clear, there can’t be objections, but slowly trying to steer the vessel somewhere you wan’t it by slow manipulation is really not good nor clever, and we’ll have a Canonical/Ubuntu scenario in our camp.

Anyway, not trying to spread fud or ignite a flamewar, so if it’s a non issue, feel free to ignore it.

I’ll be posting this to the mailing list also, as i’m interested in a response from someone.


Okay, so this is a fun thread for me to reply to… I guess I’m coming here with all 3 of my hats on

In chronological order, for those who don’t already know me, my various ‘hats’ I wear that are relevant to this discussion:

Hat one - I’ve been a community user and contributor to openSUSE since it’s inception in 2005. I am currently part of the teams that currently maintain both GNOME and the ‘branding’ packages in openSUSE
Hat two - I’m a member of the openSUSE Board for the last 2 years
Hat three - I’m an employee of SUSE for the last 8 months

So, I think I can speak authoritatively from a historical perspective, and accurately about the current status quo

What you see in the video, is Kenneth and Zvezdana sharing the work they’ve done, predominantly in the ‘print design’ space, making lots of nice new materials which form the goodies we now have in booth boxes for distribution at events around the world. As part of that work, they’ve put together a bunch of Guidelines which I know they hope to have online soon which explain and help people use those materials properly, and to alter/generate their own in a way that’s ‘compatible’ from a professional design perspective.

At around about the 18:30 mark, Kenneth makes it very clear this isn’t an enforced change. “The first step in the direction that we maybe want to go”. SUSE don’t work as part of openSUSE by forcing changes on the community. SUSE isn’t a Canonical or even RH-like company that has tight controls over their community distributions. SUSE very much believes that the best way for open source communities to work is by being part of that community and influencing it as peers, not as controllers/managers. When Kenneth says “that we maybe want to go”, that’s an open invitation for us (the rest of the community, ie. everyone who isn’t Kenneth) to share our opinions on where we think it ought to go. From there, I’d expect some discussion and debate would then result in a satisfactory way forward for everyone.

So, with that in mind, the specific topic of ‘the openSUSE brand’ and how it relates to the ‘SUSE’ brand, Kenneth makes it quite clear he’s not a/the person at SUSE who would make any decision about changing the brand.
In fact, as the current openSUSE logo/trademark is jointly administered between SUSE and the openSUSE Board, I would expect that any such changes wouldn’t be decided by SUSE alone, but in conjunction/agreement with the openSUSE Board (who do their best job to represent the interests of all of us that contribute to openSUSE)

The opinion Kenneth then shares about what “he” would do, is just that, his opinion. You may think it’s a valid one, you may not, but he’s entitled to his opinion as a member of this community just as any of us are.
I do not think your worry is justified just because he’s a SUSE employee, we’re all humans too :wink:

My personal opinion (and as we’ve established, I’m also SUSE employee) is that I disagree with the idea that openSUSE should be totally rebranded (ie. Changing the name of the project, the logo, etc)

I can’t help but feel that openSUSE ‘deserves’ the use of the Geeko as much as SUSE does. It’s a big part of the openSUSE projects identity, and we’d be risking a lot if we abandoned it. But if we both want to use it (and I think it’s obvious that we do) it’s probably best to ensure we’re both using it in a way that keeps both brands looking happy & strong, for the benefit of both SUSE and openSUSE

So, in part, I do agree with Kenneth’s opinion that the current situation (the openSUSE logo using the old ‘Fifthleg’ typeface and SUSE using it’s new logo) is not ideal - from a design and marketing perspective, it is ‘weird’ to have these 2 very similar ‘brands’ (SUSE and openSUSE), who are clearly related (their names after all are SUSE and openSUSE) having a logo which is so similar, yet different.
I do agree with the argument that the ‘old’ style of the current openSUSE logo detracts from the ‘new hotness’ SUSE are trying to convey with their new logo, and I do think it’s an excuse for openSUSE to refresh it’s logo and image a little bit.

Personally (asteriks for emphasis), I’d like to remove the text from the openSUSE logo and just stick to using the geeko (maybe the new SUSE style with flat feet, maybe not). I have come to hate the old openSUSE fithleg font with a passion, and would be quite happy to throw it in the dustbin, which makes it easier to use fonts like those recommended by Kenneth and Zvezdana in conjunction with a text-free logo. I don’t think we need to have text in our logo.

Or, alternatively, I also quite like the idea of refreshing the openSUSE test to look more similar/compatible with the current SUSE logo, which I also think might be a solution to the concerns Kenneth raises

But like I said, these are my personal opinions, there’s no overarching ‘SUSE policy’ on this matter, Kenneth wasn’t trying to convey one, I’m not trying to convey one, we’re all just fellow community members sharing our opinions on how to move things forward in the best way

Hope this helps

  • Richard

It helps a great deal richard. You have cleared it out perfectly and accept my apologies here also. I did not want to stir trouble, for sure.

For the rest - the whole discussion can be viewed here:

Without any major change to the openSUSE project or its products, re-branding would run the high risk of alienating current consumers and contributors. I can think of at least two classic examples in commercial marketplaces, one positive outcome and a negative one: In the UK, British Telecom successfully re-branded following industry de-regulation and privatization, whereas British Airways for no obvious reason famously failed to refresh its branding on aeroplanes and no-one understood the new international pictures painted on the plane’s tail fin, resulting in a costly reversal.

I’ve been a loyal openSUSE user for the past 6 years, and while the color palette and fonts look fine to me, I would not be at all happy with that cousin-to-Homer-Simpson lizard or renaming the distro “Geeko.” To me both suggest a distro aimed at the dumbest people on the planet.

Not sure if you have but check out the ML archive related to the material from this thread. For those of you just entering the thread please read it before posting, I think it clears up some questions you may have (and hopefully gives you more questions to ask).

Exactly my first reaction, but the lizard was there just as a talking point (hopefully). :slight_smile: The eyes and the teeth are memorable but for the wrong reasons, and little else was, after seeing those. In any case, I think Geeko does need a more serious look in the sense of “it means business”.

Heh agreed very much. Somewhat related, KDE has really changed the way it looks and it seems the mascot did too. I have to be honest I actually really like these guys, they look fun especially when compared to the old mascot (found it on the internet, not sure how official it is

The thing is, everything went a little off course.

I never meant anything to be about specifically proposed marketing material in the lecture. It was only about those statements from Kenneth, which have been cleared out by Kenneth himself, Zvezdana and Richard. (Thanks again for your response).

I’m just adding a disclaimer because i don’t want to come out as a troll or flamer if this thread gets derailed.

P.S.: Maybe mods could rename it ‘Artwork Guidelines Suggestions’ maybe?


Well I named the thread after the presentation that they gave but I had no intention of turning it into a discussion about what the future of the brand should be (although I think it is good that there was some discussion and questions about it). And I don’t think anyone thought you were trolling/flaming, your concerns were very legitimate and because you asked Ken, Zvezdana and Richard were able to clear it up for us. :slight_smile:

Not to try to add on or prolong any flame (witch I think it haven’t been in this post). I tested today to install a factory snapshot (openSUSE-Factory-DVD-x86_64-Snapshot20140620-Media.iso).

With the risk to have people yelling at me as usual I found the color scheme during setup looked fresh (everything new does). But why not? When change let it look nice as well. Important in the long run to attract new users.

Yes I know it was a factory snapshot. We will see in the released 13.2 what it will be.

I also posted the screen-shot with a different text in Pre-Release/Beta forum. If this is against the rules please delete this post.


I dont use Factory but is that the default theme? If so is the new default theme going to be dark? I know there was discussion on the mailing list about **possibly **making a new theme (see and

PS. Does fresh = good?


I have to agree with jonte1. I’m liking the new color scheme. It’s been also shown on the mailing list, if i’m not mistaking?