I do not know of current state regarding ads. Have stopped caring and use Firefox because it is modified to be my own. Cant do that with Chromium. This latest post is just one more. Have been loads but yeah Darren Herman is their hope and evil front figure. Master of new speak and nonsense. “user enhanced experience” is really plain old ads, he can do that all day long. Old VC guy hauled in to introduce ads in Firefox. What could go wrong?
Read this carefully Publisher Transformation with Users at the Center | Advancing Content - believe that was his first.
He spin every other term. When he say “users interest” he mean users interest in getting ads from IAB and friends. He outright say he wants to help their “members” “deliver compelling content”. Yeah ads are content. Paid reviews may be!
Is pretty much a new language he use considering this is posted on the official Mozilla blog.
What is infuriating is he play same trick other marketers use. There is no question you WIll love and NEED ads and we will make sure you get them. “We are excited about Directory Tiles because it has inherent value to our users”.
Besides of course simply know how of how advertising works. Like not optimal unless there is also tracking and data mining involved. Which is where Firefox comes in.
Check how advertising biz reacted, pure LOVE!:
http://adage.com/article/iab-annual-meeting/mozilla-sell-ads-firefox/291641/
“Mozilla is moving from a dumb window to the internet to a smart agent on behalf of the user, putting the user first,” Mr. Herman said.
User is not smart at all, need help!
There is more now I am on that horror blog User Personalization Update | Mozilla Labs
We think Firefox is well-positioned to help users save time by finding content on their favorite topics more easily, and help publishers get the right content to the right users to keep them coming back for more.
Users again reduced to idiots who cant figure out to browse on their own - those with money to spend has our interest.
And this “personalization” stuff is what MS new Spartan browser will be great at. Look up “Cortana”. “Related sites” on turbo and funny algorithms.
This is the new Mozilla and why it blows.
Gets even worse because one of Mozillas arguments for this initiative was they had a brainstorming session amongst developers and their suggestion for “how to get monies” was ads. Or close to 100% copy of what Opera has done for years. Except not because “We are Mozilla”, trust us… Is just depressing.
But about that money issue and mobile:
Some might suggest they should never have entered mobile space at all. Instead offer competitive services used by a gazillion people. Better and more secure alternatives to Gmail, Dropbox and who knows may be even build own social network. Diaspora could be a model even if half bad. There are also people working on secure mail clients, Mailpile for example https://www.mailpile.is/ - now Thunderbird is of little interest. Could also imagine app building for all mobile platforms. Not all would be free, some even targeted businesses. Why not?
Why not become more active in Linux world for that matter?
If answer to those pipe dreams is “oh but look at ChromeOS, is there its at these days, please read up on latest tech stories! tap tap tap” - then there is no other fix than to try and copy Google.
Is not true “people” wont spend money on stuff. But of course a challenge thanks to Google, FB etc. wrapping it all up in fake “free”, now also schools etc. with ChromeOS. Again what could go wrong? But on the other hand also easy for Mozilla as they are not that much for-profit. They will say it them self too, you cant force them to do X or Y. They will have freedom to follow their mission as that is why they exist. Is actually also reason they stash so much money away. They want to be able to survive for some years with no income. Should a sugardaddy get too annoying. They have said this though I think some years ago.
Anyway, check this Why I won’t mourn Mozilla – Armed and Dangerous dramatic title but note number of comments. He is well known so get clicks but still. I doubt that issue is isolated but gets bundled with being way too compliant with market forces and seemingly happy with new role as supplier of goods to others, including advertising industry. They have lost credibility in many ways. I doubt many care about them any more - forgetting there is no real alternative because that might eventually become the issue. That is why I am annoyed at least. Is missed opportunity in many ways and they do not hang on trees. Talk of “mission” just becomes annoying reminder. Of course he start article with a link to ComputerWorld saying Firefox is bleeding bad!
Firefox’s adoption of closed-source DRM breaks my heart | Firefox | The Guardian is from DRM days. Expectations were not met!