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Thread: Concepts & Marketing

  1. #1
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    Default Concepts & Marketing

    Hi,

    I would like to ask something from the community: "what is your concept about Marketing".

    If you provide quotations, please indicate the source.

    Thanks in advance.
    Nelson
    It is double pleasure to deceive the deceiver. - Niccolo Machiavelli

  2. #2
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    Default Re: Concepts & Marketing

    nmarques78 wrote:
    > I would like to ask something from the community: "what is your
    > concept about Marketing".
    >
    > If you provide quotations, please indicate the source.



    "Marketing is the process by which companies create customer interest
    in products or services."
    http://en.wikipedia.org/wiki/Marketing

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  3. #3
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    Default Re: Concepts & Marketing

    I was expecting maybe a bit more of traffic here and thanks for the entries submited. My first assignement when I started taking my licenciate degree on Marketing Management was about the "concept of Marketing". The problem is that there is no concept of Marketing... the one provided above (like all the others around), is one which is wrong and right at the time...

    In fact, there are maybe throusands of them, which have been changing since the early start when Marketing was introduced in the Academy (around 100 years in the US, later in Europe) as Marketing was mutating.

    I know which one the most 'correct' for me.

    I would consider all Marketing enthusiasts to create one page on the wiki and place all the quotations and concepts about Marketing there... this list can grow easilly to hundreds or thousands. If this is interesting?... it is.

    Marketing (Management) is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. - American Marketing Association
    I would point the one above as one of the most interesting, as there others from Philip Kotler which are very interesting.

    I will wait a bit for to check for extra traffic, and will complement my thoughts later about this concept and see if thats what the list believes Marketing is
    It is double pleasure to deceive the deceiver. - Niccolo Machiavelli

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    Default Re: Concepts & Marketing

    nmarques78 wrote:
    > I will wait a bit for to check for extra traffic, and will complement
    > my thoughts later about this concept and see if thats what the list
    > believes Marketing is


    do you realize this is not an internet forum _about_ marketing, but
    rather it is an internet from about openSUSE, a world class, free and
    open source computer operating system..

    in this small section of ongoing discussions about openSUSE we discuss
    marketing of the Community and openSUSE Linux..

    so, you can wait a very very long time here before anyone finds your
    thread and wants to discuss marketing (as a subject) with you..

    otoh, you are welcome to hang around....while you do may i ask which
    operating system you use, and why? have you tried any open source
    software--or do you prefer to pay for yours?

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  5. #5
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    Default Re: Concepts & Marketing

    Marketing, in my opinion, is positioning the overal presence of a product.

    It isn't sales, because that is the nitty-gritty getting money from people but sales people will sell whatever is handed them.

    Marketing helps in defining the focus of the product, to balance the engineering ("what it makes") with the sellability ("what people want").

    Different companies have different emphasis on marketing. Apple has a large focus on Marketing and does a good job in it. Sun had a smaller focus on marketing and while their technology was (and is) very innovative and advanced they failed to make it into a money-maker, or to move it out of the tech crowd and to the people who dish out the cash for it.

    As I said, that is just my opinion, so there is nothing I can quote (but quote myself ..?)
    "Linux provides freedom, problem is most users don't know what it is or how to use it." ~me
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    Default Re: Concepts & Marketing

    Quote Originally Posted by dragonbite View Post
    Marketing, in my opinion, is positioning the overal presence of a product.

    It isn't sales, because that is the nitty-gritty getting money from people but sales people will sell whatever is handed them.
    Marketing includes what you refer to as "sales", although in an organization you may see them focused in separate departments. The traditional salesmen is part of a sales channel that may or may not be required by Marketing, depending on the complexity and price of a product.

  7. #7
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    Default Re: Concepts & Marketing

    Quote Originally Posted by DenverD View Post
    nmarques78 wrote:
    > I will wait a bit for to check for extra traffic, and will complement
    > my thoughts later about this concept and see if thats what the list
    > believes Marketing is


    do you realize this is not an internet forum _about_ marketing, but
    rather it is an internet from about openSUSE, a world class, free and
    open source computer operating system..
    I know, I started using Linux with SuSE Linux 5.2.

    Quote Originally Posted by DenverD View Post
    in this small section of ongoing discussions about openSUSE we discuss
    marketing of the Community and openSUSE Linux..

    so, you can wait a very very long time here before anyone finds your
    thread and wants to discuss marketing (as a subject) with you..
    I don't want to discuss about Marketing. My goal was to get a perception of what people understand by "Marketing" in order to submit a paper for:

    openSUSE Conf 2010 > openSUSE Conf 2010 - openSUSE

    Quote Originally Posted by DenverD View Post
    otoh, you are welcome to hang around....while you do may i ask which
    operating system you use, and why? have you tried any open source
    software--or do you prefer to pay for yours?
    I've worked for 6 years (98/2004) as a System Administrator for a Telecom on Mobile Networks. My job was mainly to remove proprietary platforms (hardware/software), namely Solaris and HP/UX and replace by Linux Systems with in-house developed platforms (mainly for GPRS services (new) and some legacy stuff).

    I've abandoned sysadmining in 2004 due to personal reasons and in 2007 I've started studying Marketing Management. I'm planning to do my Masters next year based on Neuro-Marketing.

    I use Fedora 13 "Goddard" and yes I do use proprietary software for data mining amongst other things. Software that the current Cathedral and Bazaar[1] model usually doesn't provide. One example SPSS (IBM) vs PSPP (GNU Project). There is no working alternative to SPSS in the FOSS Realm, and it won't be the Bazaar providing it due to it's nature. For the rest, FOSS does provide neat solutions except maybe for a PDF reader which is nice for research, but I haven't found any in open source which can deploy powerful features like Adobe Acrobat Reader (search, results by index). This is useful when you have a huge database of scientific texts and you require a fast solution to handle huge amounts of information spreaded in thousands of documents.

    I've used SuSE Linux from 5.2 to 7.0, then later openSUSE 11.1 and 11.2. Changed back to Fedora due to ease of usage, as I worked for a long time with Red Hat based systems, so at a low level it's easier for me to use Fedora (naming conventions, package names, filesystem, etc) which in openSUSE was triggering too much "rpm -ql package | grep something" to find files on the filesystem, like php and apache config files. Just a matter of habit I guess.

    [1] - The Cathedral and the Bazaar
    It is double pleasure to deceive the deceiver. - Niccolo Machiavelli

  8. #8
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    Default Re: Concepts & Marketing

    nmarques78 wrote:
    > My goal was to get a perception of what people understand by
    > "Marketing" in order to submit a paper for:
    > (http://en.opensuse.org/OpenSUSE_Conf_2010)


    entires are always so much clearer when readers don't have to wonder
    what the poster needs/wants..

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  9. #9
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    Default Re: Concepts & Marketing

    Quote Originally Posted by DenverD View Post
    nmarques78 wrote:
    entires are always so much clearer when readers don't have to wonder
    what the poster needs/wants..
    Well, I wanted people to answer freely and not having people digging for the most accepted definitions about the concept.

    In other way, I'm not sure if you work on Marketing, but if you do, you know that Marketing people or people who work or market research are not entitled to answer queries/questionnairs amongst other kind of information because we know what is behind the questions and how to exploit it.

    I twisted the concept and provided only need to know basis information. I would believe it would benefit more the community if the feedback would be given voluntarily and spontaneous.

    just a thought.
    It is double pleasure to deceive the deceiver. - Niccolo Machiavelli

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