Dvorak notes subversiveness of instant-on Linux (Asus Express Gate aka Splashtop)

It's an extremely subversive ploy for a number of reasons. First of all, it gets people used to Linux, gives them a pain-free experience, and provides quick rewards. Second, it shows users thatmost of the timethis is all they need. And finally, it makes Windows look like a subsystem not much different from a program that you run under Windows. The psychological effect of this is profound, and the results could be devastating for Microsoft.

Similar instant-on Linux features are also due to start shipping with HP and Dell machines.