This lizard will help you set up your printer...

[Confuseling]

Should I open a report on openfate requesting that the wizards are renamed lizards? What do you think?

Personally, I think it's the sort of joke that endears you to a disto, but is unobtrusive enough to be easily ignored once it's ceased to be funny.

I'm not suggesting bouncing animated desktop 'pals' that shadow your cursor and blight your life - just that if we're going to anthropomorphise, we may as well do it in a brand conscious way.

Any thoughts?

[Prexy]

I think calling suse wizards lizards is just goofy enough to stick and still be fun. Anyway, Windows uses Wizards. Linux Wizards SHOULD be Lizards.

[consused]

You've lost me already. What's this got to do with marketing? That's more about packaging. Even if we think we have a product/project (don't mention Fichte...) that needs marketing, who is it aimed at? How would you describe the marketplace? How would you segment the marketplace? Which distros already occupy those segments (e.g. new users = ubuntu mostly) etc. etc. etc.

I suggest that whoever is moderating this forum contacts the openSUSE project manager and ask he/she to produce a post answering similar questions that may have been considered as they developed the deliverables. That document could be pinned to the start of the forum as a starting point for discussion - something to focus on.

[Confuseling]

You raise some interesting points. The distinction between marketing and branding or packaging is somewhat nebulous, I think, and I hope you're not trying to call me out for dragging people off topic, what with there being two threads in this forum.

But the one about the target market is indeed important, and kind of why I started the thread. In the absence of more information about brand identity and vision (information that we may well not get from Novell, considering how secretive companies can be about these arcane arts), I'm trying to gauge whether such a move would be considered, by the users, overly silly for the product.

Obviously I don't think it would, otherwise I wouldn't have mentioned it. I think it's a distro targeted primarily at the 'it just works' crowd, who want powerful, up to date software, but don't want to deal with the quirks and complexities of Fedora or Arch. I think strong, coherent branding can attract and help to retain new users. Humour can definitely help - if it doesn't detract from the appearance of professionalism - and it's always been a part of linux.

[FeatherMonkey]

deal with the quirks and complexities of Fedora

The problem is, did they not go down that route with PA etc..? Is there really that much difference to Fed/RH?

To clarify and not to repeat... I really wanted to use suse..but this is just getting stupid - Page 2 - openSUSE Forums

If you actually read the whole thread it makes some interesting points. At some point someone raises about fixed timelines(Perhaps it does cause problems, either way the fors and against are in that list)

As for Arch that really isn't comparable I can give you several reasons, but lets leave it at if enterprise like then Arch isn't the choice.

The mailing list post I highlighted in the above thread to me is exactly what Suse should be. I just question is it? I just feel sometimes choices made are developer choices and not what users that don't want what Fed provides, would choose.

[consused]

Originally Posted by Confuseling

You raise some interesting points. The distinction between marketing and branding or packaging is somewhat nebulous, I think, and I hope you're not trying to call me out for dragging people off topic, what with there being two threads in this forum. ...

I wasn't calling you out for anything in particular, and definitely not your topic. I suppose I was being a bit lazy by not starting a new thread, and I didn't see the point of the other thread. However, given the forum title, it sounded a bit "cart-before-horse". I suspect you would meet some opposition from "development" because generally users are familiar with wizards. You would probably need to explain what benefit accrues from the change. How can you do that if you don't know which market segment(s) the product is aimed at, and why you need to differentiate from the norm?

Actually there is a lot of difference in scope between marketing, branding, and packaging. All that reptile stuff is packaging to help differentiate the brand from other brands. I don't know what the forum owner meant by openSUSE marketing, hence my suggestion.

I don't see why the openSUSE project manager (not Novell - that's a different brand) would be reluctant to share his view. If he were to say "all segments", I would be very wary, it's impossible and unfocused unless you have lots and lots of resource (not the case these days).

I have seen reviews that criticize openSUSE for trying to be good at everything and not succeeding. Some say use openSUSE if you need to do complex networking, for example. Ok, we need to understand what the reality is...

[Confuseling]

FeatherMonkey; Yes, that thread does raise some interesting points between the flak. And I think I agree with you about the apparent purpose of SuSE - whether it is fulfiling that is beyond the scope of this debate. I think Arch is a legitimate comparison for home desktop users, even if they aren't the primary target. Linux is, after all, a bottom-up way of looking at things, and success comes from a groundswell of popular acceptance - partly driven by enterprise deployment, but significantly also, even for the more enterprise led distros, by the subjective whims of computer literate individuals choosing distros for their home systems, and that affecting their general support and popularity.

consused; Thanks for the clarification. What is the point? That is indeed the question. There's no point to the gecko if you take a totally functional perspective, so it comes, as you say, down to product differentiation; branding. I think for the market niche that openSUSE seems to be aiming at, the idea of automation and intelligent setup is key - tools like YaST being the obvious example. This idea, though perhaps frivolous, would at least play up that strength, and I think you could avoid confusing people if you did it carefully. Maybe the first lizard would wear a wizard's hat?

[john_hudson]

The real difficulty with changing from Wizard is that Wizard is intended to convey someone who does little bits of magic for you - like tidying your bedroom - so that you don't have to do it yourself.

I don't see a problem in principle with using an alternative to Wizard but it would have to convey something similar.

We use daemon (or a minor god) to describe certain autonomous processes but I cannot think of a classical equivalent to a wizard - the nearest thing would be magus from which we get magic because the mathematical astronomy at which they excelled initially appeared like magic to the Greeks. Later the Greeks adopted their system; hence 60 minutes to the hour, 24 hours to the day and 360 degrees to the circle.

Perhaps there is a character from the culture of another continent who could fit the bill.

[Prexy]

Like a brand name lost to everyday use, Wizard has lost connections to magic. At least as it relates to software. It is just the way an automatic thing happens. So, Lizard is ok by me and would be used primarily "inside" the community.

OT: who pronounces daemon as die-mon vs. pronouncing it as demon?

[john_hudson]

Originally Posted by Prexy

who pronounces daemon as die-mon vs. pronouncing it as demon?

Anyone with a classical education.