Going From Dvd Video To "progressive Download" Flash?

I want to go from a DVD movie ( VOB files - no commercial movies, rather movies which are either self-made, or which we have the rights too) to a "progressive download'" flash file... I found a good article here: http://klaus.geekserver.net/flash/streaming.html

I imagine it going something like this:
1. VOB file via transcode (K3B) to mpeg file
2. mpeg file via ffmpeg to flv file (

****ffmpeg -i infile.[avi|mpeg] stream.flv

)
3. embedding it in a webpage

It is this last step '3' that has me confused... is the step "Building a Simple Multimedia Player" really necessary, or could I just embed it as a 'normal' Flash object instead? But then, where does the swf file come from? It seems like it's being generated in the code... my problem is that I do not have the Flash Editor to create this actionscript...